Bruckheimer joins forces with MTV
New games on the way
Movie mogul and producer Jerry Bruckheimer has joined forces with MTV to create a selection of new gaming IPs. A new game studio will be the upshot of the new deal, with original games the aim, MTV Games set to help make it all possible.
"Videogames represent a new and innovative medium for what we've always tried to do, which is to tell great stories," enthused Bruckheimer. "But this medium is unique in that it gives the player control over how those stories unfold."
"I look forward to working with MTV Games to create new original game stories, always looking for ways to innovate the medium."
Successful games created by the studio could also be made into TV shows or movies, according to the terms of the partnership, while MTV clearly hope to draw on the Hollywood veteran's knack for entertainment success.
"Jerry Bruckheimer and his innate talent for developing wildly successful entertainment properties that range from action, reality, drama, sports, and comedy are the perfect complement to our vision for MTV Games and the experience our audiences truly crave," added Van Toffler, President of MTV Networks Music & Logo Group. "There's a huge intersection between the fans of Bruckheimer films, our audience and gamers, making the potential for this partnership to be as explosive as one of his blockbuster films."
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