News

Nintendo consider Wii price cut

Would be a global reduction

MAY
22
2009

A translation of a Nintendo investor conference has now hit the web from earlier this year, the briefing revealing that Nintendo are considering both Wii and DS price-cuts; albeit global ones.

"I have never said that cutting the suggested retail price is not in the cards. However, price cuts in one country can certainly affect other countries. For example, when you say that we should cut the price in Japan due to the current domestic market situation, once the suggested retail price is cut in Japan, people outside Japan will anticipate the same around the world," offers big chief Satoru Iwata.

"While the price cut is said to surely increase demand, it must be clear from a variety of analysis so far that the effect cannot last very long. Accordingly, if we really do enact a price cut, it must be exactly when it can maximize the business."

Despite this conjecture, Iwata-san adds that no specific plans are in oven at the moment. On the topic of slowing Wii sales, he adds that this is because Nintendo are holding off on big releases until later in 2009. More as we get it.

By Luke Guttridge

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