News

Xbox 360 dashboard could get advertising

Live could deliver marketing campaigns

JUL
1
2009

Microsoft could be on the brink of publishing advertising campaigns to the Xbox 360 dashboard, ads to be delivered via Xbox Live.

According to the firm's Sean Alexander, Microsoft "plans to bring IAB specifications for rich media technologies, including Silverlight, to Xbox Live within the year".

Silverlight is Microsoft's own rival to Flash, while the ads will take on the appearance of standard web adverts, as far as we can tell.

Microsoft haven't explained how ads will be used, but there's talk of this being used on Silver Live accounts only; while large ad campaigns could run across a number of platforms - including PCs and mobile devices.

More on this as we get it. Thanks Kotaku.

By Luke Guttridge

Comments

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