Activision could chase EA's sports crown
Publisher considers sports games
With THQ, Take-Two and genre leaders EA all have strong representation in the sports game genre, the world's biggest publisher Activision Blizzard are remarkably under-represented in this field.
Still, with money to burn it seems Activision may slowly be coming around to the idea of releasing some sports games - although they'll be going after genre leadership, if they do.
"It certainly has the characteristics of a category that would be interesting to us, but we would have to convince ourselves that we could enter successfully, accomplish leadership and that we'd have something new and different to bring to the party," chief Mike Griffiths tells IndustryGamers.
"Right now the barriers to entry there are pretty significant, but it is certainly the size of a category that we would be interested in."
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